Case Study Marketing Research Ppt

PPT and PDF (28 slides) USD PDF by E-mail (Single User License) Case Study: Tencent's Mobile Strategy: Published GII now purchases any market research.

Some useful data collection methods might be, for example, conducting focus groups, interviewing customers and investors, reading the newspaper and other key library publications, and listening to what clients say and observing what they do.

Later on, you might even develop a preliminary version of your product that you pilot, or test market, to verify if the product would sell or not.

Examine the size of the market — how many people have the unmet need. Identify various subgroups, or market segments, in that overall market along with each of their unique features and preferences.

Useful data collection methods might be, for example, reading about demographic and societal trends in publications at the library. You might even observe each group for a while to notice what they do, where they go and what they discuss.

Consider interviewing some members of each group. Finally, consider conducting a focus group or two among each group. Determine the best methods to meet the unmet needs of the target markets.

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How can you develop a product with the features and benefits to meet that unmet need? How can you ensure that you have the capacity to continue to meet the demand?

Conduct some focus groups, including asking them about their preferences, unmet needs and how those needs might be met. Run your ideas past them. At the same time, ask them what they would need to use your services and what they would pay for them. Examine their products, custom paper service, marketing techniques, pricing, location, etc.

One of the best ways to understand your competitors is to use their services. Go to their location, look around and look at some of their literature.

Notice their ads in newsletters and the newspaper. Look at their web sites.

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Clarify your unique value proposition. A particularly useful data collection method in this area is the use of focus groups.

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Get some groups of potential clients together and tell them about your ideas. Tell them how your ideas are unique.

The data may still be useful but there are many limitations since it has been gathered for other purposes. Trade and employer associations: Government reports and statistics: Market research agencies' reports: Secondary research is often a much cheaper way of obtaining information.

It also gains access to data which cannot be gathered by primary research such as government issues or the economy. Who carries out market research?

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Normally, research is done by any business who needs it. In smaller businesses, owners use secondary research since they cannot afford to conduct primary research.

However, if a case has enough money, it can afford to have a ppt market research agency to do the research for it. Accuracy of market research information The accuracy of market research depends on how the research was conducted and how carefully samples have been selected.

Here are some ways to make information from market research more accurate: A sample needs to be truly representative of the total population, hence a quota sample is normally used. The larger the study, the more accurate the results.

PPT – MARKETING RESEARCH PowerPoint presentation | free to view - id: NjQ0N

Questionnaires need to be tested on a small group of people to see if there are misinterpretations. Sample segmented by north and south, and metro, tier two and rural. Whether and how doctors use technology to: Communicate with their patients Spread health messages Learn about new drugs and treatments in the market Communicate with other doctors in the gift of the magi thematic essay of practice Take payments Organize their office administration Raw interview data was presented in SPSS Solution www.

On the basis of this information the client changed the way it communicated with doctors, including giving greater emphasis on phone, SMS and social channels. Benefits and Feedback www. Disclaimer All Rights Reserved.

These presentations and reports should not be reproduced, re-circulated, published in any media, website or otherwise, in any form or manner, in part or as a whole, without the express consent in writing of TBRC Business Research Pvt Ltd.

Market research case study ppt, review Rating: 99 of 100 based on 335 votes.

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