Last updated on February 8th, 2017 at 07:56 pm
With more and more people hopping onto the bandwagon of online business, the competition is getting stiffer by the day.
But the good news is, new opportunities keep surfacing with each passing day. And this fact is what smart people always capitalize on.
Yes, it’s been quite a while since I last published a post on this blog. But I never for once stopped brainstorming for new, smart ideas for making money online — in Nigeria.
During most of my brainstorming sessions, I stumble upon virgin ideas or promising modifications of some existing ones.
But the truth is, I just can’t implement every single idea I come upon. And that’s why I don’t hesitate to share them with people who can summon the courage to implement them.
In addition to the 27 ideas I earlier shared, here are four smart and promising ideas on how to make money online in Nigeria.
1. Carve out a narrowed-down version of a specialized website
Chances are you’ve heard of popular Nigerian websites like Nairaland (online forum), Jobberman (job search portal), PrivateProperty.com.ng (property listing site), Vconnect (online business directory), and so on.
Although each of these sites offers value in a different way, all of them target the whole of Nigeria and cover a wide range of topics or niches. And to grow them into the big, popular, and successful brands that they’ve now become, their owners invested a lot of money, time, and manpower.
While the idea of setting up the next successful forum or job board might seem appealing, you won’t be able to implement it without a big budget and a team of seasoned professionals. But does that mean you still can’t make money from the same model? No.
So, how can you tap from the opportunities that these mega websites are tapping from? It’s simple; just narrow down. You know what I mean? OK, I’ll explain.
As you know, Jobberman targets job seekers all over Nigeria by publishing job vacancies across all sectors of the economy and states of the federation. Instead to aiming for something that big, consider starting a job search portal that would list vacancies in only one field (engineering, teaching, accounting, or something else) or in only one geographical location (state or city).
During my keyword research sessions, I do stumble upon keyphrases like, “Accounting jobs in Nigeria” and “Job vacancies in Port Harcourt”. And that leaves me with no doubt that a job search portal targeted at only one or few career fields or locations in Nigeria is a smart idea.
Similarly, you can create an online forum that discusses only one topic (such as sports or business) or targets users within only one state or city. This same strategy can be applied to other forms of specialized websites (property listing sites, classified ad sites, price comparison sites, and so on).
Another bright side of this idea is that it gives room for expansion. After achieving success in your chosen niche, you can expand by including more niches and targets.
2. Create a niche blog for a diverse audience
A niche blog is an information-laden online resource that is laser-targeted at a particular topic, category of people, or location. Here are good examples of niche blogs:
- A blog about electric blenders: This would feature information about different types and models of electric blenders and how they compare against each other. The owner’s aim would be to make money through affiliate marketing — earning commissions each time someone buys a blender through one of the affiliate links on the site.
- A blog for retirees: This would feature information about life after retirement as well as products and services that retirees need. Such a blog can be monetized through affiliate marketing and contextual ads.
- A blog for Kenyans: This would feature detailed posts written around topics that Kenyans are searching the web for. The posts would cut across several topics — from helpful tips to reviews of Kenyan products and services — but they would be tailored to people living in Kenya (regardless of the location of the owner). Such a blog can be monetized with contextual ads, direct ads, and affiliate marketing.
From these examples, you’d have deduced that any mega topic can be narrowed down by being tailored to a specific set of people or geographical location, or by being smartly streamlined based on any other criterion.
While you’re free to target a local audience with a niche blog, you’d be better off with a global audience because it would be far more profitable in the long haul. Although targeting a global audience can be more challenging, it usually presents better opportunities for monetization and growth.
(However, it goes without saying that if you’re targeting your niche blog at a specific geographical location, you can no longer target a global audience in that case.)
3. Render specialized freelance services
There are two ways to mastering any subject: you can either know something about every topic or know everything about one topic. The former option is the generalist approach, while the latter is the specialist approach.
In today’s world, specialists — in any field — are usually more respected than generalists, probably because it’s tougher to break into the specialist cadre, while anyone — even without the right qualifications — can wear the “generalist” tag.
So, rather than be a general freelance writer, you should focus only on business plan writing, CV/cover letter writing, proposal writing, fiction ghostwriting, or copywriting. Rather than be a freelance web developer, you should focus only on blog setup/design, e-commerce site development, business website development, or something related. And rather than be a freelance graphics designer, you should focus only on designing website banners, business logos, e-book covers, or landing pages.
As for me, I’d favor a specialist in business plan writing over someone who parades himself as an “all-round” freelance writer. And I’m sure anyone who appreciates quality services would do the same.
4. Start an arbitrage business
This option is for smart folks who are good at marketing, establishing connections, and sealing business deals. Arbitrage simply involves getting paid to render a service, but hiring someone else to do the job for much less than you were paid. Your aim here is to enjoy a margin of profit.
For example, let’s assume I run an advert on Nairaland stating that I design corporate websites for small businesses. I charge each client N50,000 per website, but after landing a deal I hire someone on Upwork to complete the job for just $100 (about N27,000).
Deducting N10,000 for domain name registration and hosting purchase would leave me with a profit of N13,000. That’s sweet cash. If I can land 5-6 such deals each month, I’d be making a decent monthly income without necessarily knowing jackshit about website design.
The same can apply to logo design services, video creation services, and others. For most of these services, you can hire someone on Fiverr for just $5. To learn more about Fiverr arbitrage business and how to start it, click here to read the detailed post I wrote on it.
The choice is yours!
If you’ve been short of ideas on how to make money online here in Nigeria, you just got another four brilliant ones. Look critically at each of them, make your choice, and get started immediately before others outsmart you. (Remember that many others will read also read this post.)
Now, your turn
Do you have any questions regarding the post (or something else)? Or you have contributions or objections? Share your thoughts by leaving a comment.
Filed Under: Make money online
Many companies have focused on hiring experts who can work with schedules and meet deadlines but not necessarily be present in the office. There’s been a proliferation in the virtual work-space this century. Deals are sealed via teleconferences, employers recruit via social media and there’s an increasing demand for convenience at work. Countries like Nigeria have embraced this concept and implemented it to be part of their organizations’ culture. In this article, we will talk about the top 5 work from home online jobs in Nigeria. If you are either currently unemployed or not satisfied with what you’re doing, consider these online business opportunities in nigeria to help you enjoy a better life in the comfort of your home.
1. Freelance Writer
This is the most common Online Job in Nigeria. Submission of written articles does not require being physically situated in a company’s office. Thus, being a freelance writer is one of the most common work from home jobs in Nigeria. Qualifications are basic. A freelance writer should have a good portfolio of written works; His/her writing must be compelling enough to hold many readers’ attention. As well, writers must be dynamic to be able to provide explanations in a user-friendly manner rather than in a technical fashion. Of course, as content will be posted on the web, applicants must have a good understanding of Internet concepts and possess familiarity on optimizing content online. Often, writers are to provide five to 10 articles in a week with a vast array of topics given by the publisher. A 700-word article usually is equivalent to $3, while a 1500-word article costs $5. In most areas, flexible rates are applied. Some even provide $60 per article, depending on the depth of the topic and the set of requirements.
Quite similar to a freelance writer, a translator writes articles with the same content only translated from original articles written in a different language. Many Nigerians are known to fluently speak and write in second languages asides English. Some of the more popular languages are; Chinese, French, German, Japanese and Portuguese. Companies are in favour of applicants who know one or two of these languages. If you’re more proficient as a linguist and know more than three languages that have high demands for translation jobs, you can really earn a decent pay out of this translating job.
3. Sales Representative
Work-from-home sales representatives are in charge of information and communication technologies services such as registration of domains, hosting and data center services, setting up of corporate email accounts, etc. Earnings are both commission-based and salary-based. To close sales, as a sales rep, you will be expected to perform mass mailing, data mining for leads and cold calling. Numbers and data will either be provided by your company or researched by your own. You will also be responsible for accounts negotiation, online presentation and closing of deals. At the latter part, sales reps take up billing, collection of payment and support tasks. Hence, candidates must possess sales experience in the ICT industry with great technical background.
4. Virtual Assistant
The job of a virtual assistant spans from research work to support that comes with helpdesk tasks. If you are thinking of working as a virtual assistant, be ready for companies to assess if you are good in speaking and writing in English – being the lingua franca in Nigeria. This online job requires a polite tone in answering and making support calls, handling e-mails of customers and other secretarial responsibilities. This administrative role pays up to about $10 per hour.
5. Graphic Designer
Graphics designing jobs are hot in demand now even much more than it was 2 years ago. If you are skilled in designing graphics such as logos and animations, you can stay at home and earn up to $60 an hour. A vast portfolio of creative designs and Flash works is your ticket to getting hired by companies involved in online work sites. Include web designs and get as much as an additional pay of $50 per hour. If you are capable of taking clear photos, it is highly suggested to include your experience as a photographer in your resume. Companies are generally generous in paying for photographs they can’t get elsewhere to speak for their brand in a unique way.
6. Website Designer/Developer
Working as a website designer calls for you to be able to create the look, layout, and features of a website. It is a job that involves a good kmnowledge of graphic design and computer programming. Having a good porfolio of satisfied clients will go a long way in helping you get clients. Client satisfaction is very important as it opens doors to referals from clients you work with.
A web designer’s job duties cover all aspects of creating a website. Your duties will include writing and editing content, designing webpage layout, determining technical requirements, updating websites, creating back-up files and resolving code problems as they arise. Website designers and developers enjoy the liberty of charging what they want from clients depends what the clients want. You can develop a website for as little as free to as much as N300,000 or N2 million depending on who is paying and what is being paid for.
7. SEO Consultant
Another option available is to work as an SEO consultant, and this can be a better alternative if you are more technically skilled rather than designing such as taking the graphic designer or web design option. Search engine optimisation is the combination of different techniques used to help a website increase its rankings within a search engines results page or “serp” as it is known in the industry.
Now because of the ever growing number of websites that are published daily, the consequence is the number of people being able to find them decreases. Now although this makes being a search engine optimization consultant a growing and well paid, it also requires you to poses a good technical degree of knowledge as well a broader marketing background. Working in the field of search engine optimisation means you’ll be responsible for a company’s websites online rankings. These are based using a range of factors, and will require you to employ a range of tactics both on and off the website.
The tactics and strategies used are varied however, it would be wise to read the search engine’s guidelines and terms of service. Usually your work will involve helping to asses if the website follows best design practices, creating good content and promoting it to the company’s user base to create backlinks. It also requires a small amount of technical ability and skill but also some analytical skill to make proactive marketing decisions that are crucial to the overall ROI of your campaign. Despite the knowledge and work required being an SEO consultant can be a rewarding job when your faced with good results, and it does have a steadily growing demand in the jobs market which also makes it pay well for the right job candidate. This is what one of my friends, Udit Goenka, who been into SEO for the last 7 years has to say about SEO, “One can make a great living if they focus on Actionable SEO. People have made thousands and millions of dollar, and if they can do it, so can you”
8. Social Media Analyst
To work from home as a Social Media Analyst, you will need to your marketing background to improve and build a companies’ online presence and brand awareness through the efficient use of social media networks, blogs and online search engine optimization. Interestingly, it is a growing area of business marketing that requires individuals with strong online communication and business analytical skills.
As a social media analyst, you will be saddled with the responsiblity of creating and maintaining a company’s presence on social media sites like Facebook, Twitter and Instagram amongst others. In some cases, you will be expected to maintain the company’s blogs. You will also be in charge of increasing the company’s brand exposure through Search Engine Optimization (SEO) and by finding ways to use these keywords in marketing strategies.
In Nigeria, you can charge between N40,000 to N200,000 monthly working from home as a social media analyst; depending on the company and what they require of you in terms of expectations. Bear in mind that companies feel more comfortable working with social media analysts who have worked in the same capacity with other brands so you might want to garner some experience in this regard.
9. Youtube Vlogger
Did you know that you can make as much as N182,500 working from home as a Vlogger? Oh yes you can and now is a perfect time to take advantage of the opportunity provided by Youtube to make money from its partner program.
There are two two steps to earn from Youtube:
1. Sign up for its partner program
2. Be creative enough to upload quality videos that can generate lots of clicks.
Millions of people all over the globe earn a decent income from uploading videos on Youtube. Need ideas on the kinds of videos you should upload? We have listed a few for you below:
(A) Videos ranting about a topic (the more controversial, the better)
(B) Your honest review of movies
(C) Prank videos
(D) Product or service reviews
(E) Videos on Fashion and Makeup
(F) Reviews of gadgets and electronic devices
(G) Videos showing off your talent (this could be singing, dancing etc)
10. Affiliate Marketing
As a beginner, affiliate marketing might initially prove to be a difficult curve to negotiate but with time and some experience, it becomes a job you can get done from the comfort of your home. Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates (you) for each visitor or customer brought by the affiliate’s own marketing efforts. Now that we have that out of the way, you should also know that you can make money whenever someone makes a free signup or purchases from the advertiser’s website then he/she gets the commission.
A lot of Nigerian companies are now into affiliate marketing and you can easily find hundreds of affiliate programs where you can register as an affiliate.
Companies like Konga, Jumia, Clickfromnigeria and a host of others are good programs to latch on to.
For successful affiliate marketing, you need an internet enabled computer/laptop. Next, you need a good product to market. Picking the right product can be a a tricky business. You need to ascertain that your product has a market and offers real value.
When this is taken care of, you need a website, blog or social media page to display your link as well as pre-sell. Another crucial thing you must master is how to market. It is a skill that can be acquired over time. In this indepth guide on making money with your blog you would find different methods by which you can make money from home with a blog.
Lastly, patience and hard work are two key elements you should not overlook. bear in mind that affiliate marketing is not a get rich scheme.
Work from home jobs in Nigeria do not necessarily need you to be computer literate at the start. Companies may offer training and evaluate your performance to match the skills and experiences the jobs require. However, a top requirement for such jobs remains an excellent time management skill. You may also have challenges with availability of resources and you have to do an exhaustive research to avoid fake or ill promised opportunities. But in all, there are great work-from-home jobs with excellent pay and it all boils down to the core skills you possess. What other work from home jobs do you know of? Kindly share your thoughts in the section below.